Free SEO Tools That You Can Use to Start with Your Campaign

SEO or search engine optimization could help get your name out there and attract organic traffic to your website if done right. Targeting the right audience and leading them to your site could help increase conversion, whether to make them sign up for an account, subscribe to your newsletter, or make a purchase. Various things make up a good SEO campaign, and there are different tools you can use to achieve that. Although some are paid, there are also SEO tools that are also available for free, and we listed some of them below.

Google Analytics

It’s one of the must-have free tools for your campaign. Part of SEO is analyzing data vital to your website, such as the number of visits you have and these visitors’ behavior on your site. It will help you understand your target market, determine if your strategy is working, and see what areas you need to improve on. This tool uses cookies to collect this data. 

Moz Check My Listing

One of the main reasons why you want to be on top of the search results is to be found by your target audience. If they can’t see you, it means a massive loss on your business. Therefore, ensure that your business is listed on search engines for a chance to be found. If your business is in South Carolina for example, a South Carolina SEO agency can help you with this task. Moreover, you can use Moz Check My Listing to determine which pages or search engines you must list your business details. It’s straightforward as you only have to enter your business name and your zip or postal code, and it will show you the result. 

Google Keyword Planner

Keywords are essential in SEO. The right keywords can help you rank in searches. There are various ways to come up with keywords to use, but an effective, easy, and free way to do this is to use Google Keyword Planner. Google made it so you can be sure that the keywords will work perfectly for the search engine. It will ask you to enter basic details, such as the products or services you offer, your landing page, and a general category for your products. It will then list some keyword ideas, average searches, and competition. A reputable SEO company can also help find the best keywords and use them for a successful SEO campaign. 


It’s not just your site that you must check, but that of your competitors too. SpyFu is a free tool that you can use for that. See how your top competitors are doing and discover some things that they may be successfully doing that you can adopt. Companies around Tulsa can also get the service of a Tulsa SEO agency to gather this information and use it in improving their SEO campaigns. Some of the information you will get from SpyFu are their top keywords, inbound links, and ranking history. 

SEO SiteCheckup

Ensuring that your site is optimized for SEO is vital to getting on top of the rankings. Going through it manually without knowing what to look for can be a time-waster. Even if you know what to look for, you might still miss something. SEO SiteCheckup is a free tool that automatically does it for you. Besides monitoring your SEO and that of your competitors, it also tells you what SEO issues you have on your site and gives information on how to fix them. 

In summary

Take advantage of these free SEO tools for your campaign. They can help successfully optimize your site to be listed on the top results on search engines.